break room options in Orlando and Central Florida

Provide Hospitality Not Service in Your Orlando and Central Florida Break Room

break room options in Orlando and Central FloridaWhy does is matter if an employer’s break room provides its employees only with services? Isn’t it good enough if the space just fulfills specific employee needs? For example, an employee is thirsty, so they go to the vending machine and purchase a cold beverage. The vending machine provided a service to the employee by delivering the purchased beverage.

The short answer to the previous questions is no, it isn’t enough, and because people or employees are more than just their thirst or hunger.

In 2018, only delivering services in the break room is not enough. Today, the majority of Orlando and Central Florida employees want to feel confident that their employee benefits and perks will have a meaningful and positive impact of their quality of life. In other words, they want to experience that hospitality brings. These benefits and perks often include onsite gyms, dry cleaning, and in-office meal options such as pantry service, a micro-market, or gourmet cafe-style coffee service.

To elevate break room perks beyond being only a service, employers need to add the practice of hospitality into the mix. According to the Merriam-Webster.com Dictionary, hospitality is

  1. “[the] generous and friendly treatment of visitors and guests” and
  2. “the activity of providing food, drinks, etc. for people who are the guests or customers of an organization.”

break room options in Orlando and Central FloridaJim Sullivan, author, and CEO and founder of Sullivision.com, recently described hospitality as “smiles, sincerity, warmth, [and] connection” and said that “hospitality fulfills people.” After blending hospitality with their Orlando and Central Florida break room, employees can experience an inviting atmosphere that boosts morale, encourages collaboration, and provides a variety of beverages, snacks, and food. But what does this mean in terms of the physical space?

The difference between service and hospitality in a physical space is subtle, but very important. Specific features including updated lighting, plants or other connections to nature, specialty coffee (ex. free-trade or a private label), high-end micro-market fixtures, and locally-made snacks or fresh food are added to the traditional, tangible items like vending machines, coffee equipment, and open racks and glass front coolers. Not only are the needs of thirsty and hungry employees being met, but Orlando and Central Florida employees’ desire for specialty coffee or snacks and a higher-end experience are being fulfilled — and that is hospitality in the break room.

To customize and upgrade the hospitality level in your office break room, call The Vending Station at (407) 891.7632. We look forward to hearing from you.

Micro-Market Options in Orlando and Central Florida

Understanding the Orlando and Central Florida Micro-Market Shopper

Micro-Market Options in Orlando and Central Florida

The micro-market is drawing more Orlando and Central Florida employees into their at-work break room than traditional vending ever has. This increase is great news for both employers and vending operators. Now, the biggest challenge is determining which beverages, snacks, and food options to offer to keep bringing those new customers back.

The solution—understand the mindset of the micro-market shopper.

Before getting to know your Orlando and Central Florida micro-market consumers, it is important to acknowledge the three types of shoppers: traditional, traditional-healthy, and healthy.

Traditional

The traditional consumer usually prefers products that are traditionally found in vending machines. Their go-to place for snacks and beverages, these employees have been making purchases from the break room vending machine since before the micro-market was available. The key to keeping traditional consumers coming back to the micro-market is to offer multiple flavors of their favorite snacks and beverages. 

Traditional-Healthy

The traditional-healthy consumer moves back and forth between the two sides. They express a desire for healthier items, but micro-market sales reports show that they still mostly purchase traditional items. One way to engage traditional-healthy consumers is to offer extensions of familiar items that meet new wellness trends, such as snack items with more protein or smaller calorie packs.

Healthy   

The healthy consumer seeks out snacks, beverages, and meals that are good-for-you or better-for-you. Offering an expanded variety of options, the Orlando and Central Florida micro-market is a viable option for the healthy consumer. The biggest challenge is ensuring that the healthy product offerings are customized enough and, at the same time, broad enough for the majority. Balancing healthy items with traditional ones needs to be done carefully to ensure that the micro-market is profitable.

Micro-Market Options in Orlando and Central Florida

To learn what your employees are looking for in a micro-market consider asking them the following questions.

  • What types of snacks are most appealing? When would you consume them? Do they need to fulfill a purpose such as satisfy a sweet tooth or boost energy?
  • What types of beverages would you purchase? When would you consume them? Do they need to fulfill a purpose such as hydration, a caffeine boost, or a meal replacement?
  • What type of food would you buy?
  • Are you looking for a space that is like a convenience store or a place to sit and interact with colleagues?

By surveying your Orlando and Central Florida employees about one or more topics, it is possible to have a better understanding about what they want. Identify common themes and overlapping results and choose products that meet the needs of at least two types of shopper. Considering why and when a specific item is chosen is another way to ensure that more employees will be able to enjoy it.

And don’t worry. The Vending Station is here to help you design a break room that fits exactly what your Orlando and Central Florida employees are looking for. Whether it’s a micro-market, healthy or traditional vending machines, or gourmet-style coffee service we have a solution for everyone. To learn more, contact us at (407) 891.7632. We look forward to hearing from you.